On independent musicanship and marketing

There are a lot of resources and advice available online to independent musicians to assist in marketing their music. One challenge is that the sheer quantity of this makes it a part-time job just to read it. And another to execute it – presuming you can differentiate the worthwhile from the ineffective. There are even folks, of course, who market their marketing skills whose services I could employ.

What to do? I should perhaps consult with a consultant knowledgeable about consultants in marketing to help decide which marketing consultant I should consult.

It’s been that kind of day.